The link below will take you to today's article. The metro version of the Star Tribune has a front page, above the fold article, titled, "Booming Business, Erratic Care." The only association -type orgs quoted are national groups and he makes broad statements that may be true in some states.

http://www.startribune.com/lifestyle/health/285726871.html

I would like your input on which statements/issues to address as well as who you'd like to see MHCA collaborate with on a response. Chris makes statements about not being licensed. I guess that may technically be true since he uses a national brushstroke and not all states have licensing. But, it seems that MDH would want to respond again. I will ask LeadingAge MN but this is very home care focused so I'm not sure if they'll want to participate. If they do, I will also ask CareProviders.

I would also welcome a couple of volunteers to help me sort through the facts/mis-leading statements. Who would be a good contact for 'private pay' - the target of this article?

I received a text from a franchise owner that I had just met at an MDH meeting this week. His company (Synergy) is not named in the article. He indicated that he is planning to write the author & thought perhaps MHCA should also respond. I will assure him we are forming a plan.

I already had working on the PR plan on my to-do list for this afternoon......and will pursue. MDH threw a couple of curveballs my way this past week by giving us a short turnaround on the BOR and Dementia Training so this project was pushed back a bit.

Kathy Messerli
Sent from my iPad